How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 11:37

How can a small local business with no marketing budget use social media to attract more customers?

Product

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

Perception

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People

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Place

Why are fewer English people going to their local pubs for a drink? Are they aware that many pubs are shutting down due to lack of customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Processes

Good marketing is doing this well.

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